:root {
  color: #202c3a;
  background: #f6f8fa;
  font-family: 'DM Sans', Arial, sans-serif;
  line-height: 1.6;
}

body {
  margin: 0;
}

.seo-shell a {
  color: #124f8f;
  font-weight: 700;
}

.seo-shell {
  box-sizing: border-box;
  width: min(100% - 40px, 960px);
  margin: 0 auto;
}

header.seo-shell {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  padding: 24px 0;
}

header.seo-shell > a:last-child {
  font-size: 0.9rem;
}

.seo-brand {
  color: #202c3a;
  font-size: 1.45rem;
  text-decoration: none;
}

.seo-legal {
  padding: 48px 0 80px;
}

.seo-legal h1 {
  margin: 0 0 16px;
  font-size: clamp(2.5rem, 7vw, 5rem);
  line-height: 0.98;
  letter-spacing: -0.05em;
}

.seo-subheading {
  margin: 0 0 16px;
  color: #2d2340;
  font-size: clamp(1.5rem, 4vw, 2.5rem);
  font-weight: 600;
  line-height: 1.1;
  letter-spacing: -0.03em;
}

.seo-legal h2 {
  margin: 40px 0 8px;
  font-size: 1.5rem;
  line-height: 1.15;
}

.seo-legal p {
  max-width: 720px;
  color: #526171;
}

.seo-eyebrow {
  color: #185aa6;
  font-size: 0.75rem;
  font-weight: 800;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}

footer.seo-shell {
  padding: 24px 0 40px;
  color: #526171;
  font-size: 0.85rem;
}

.seo-main {
  padding: 32px 0 72px;
}

.seo-main h1 {
  max-width: 900px;
  margin: 12px 0 18px;
  font-size: clamp(3.4rem, 10vw, 8.5rem);
  line-height: 0.9;
  letter-spacing: -0.065em;
}

.seo-lede,
.seo-examples > p:not(.seo-eyebrow) {
  max-width: 720px;
  color: #4b5b5c;
}

.seo-button {
  display: inline-flex;
  align-items: center;
  min-height: 48px;
  padding: 0 22px;
  border-radius: 999px;
  background: #185aa6;
  color: #fff;
  text-decoration: none;
}

.seo-examples {
  margin: 52px 0;
  padding: clamp(22px, 5vw, 44px);
  border: 1px solid #cbd6e2;
  border-radius: 28px;
  background: #edf3f9;
}

.seo-examples h2 {
  max-width: 620px;
  margin: 0;
  font-size: clamp(2.3rem, 5vw, 4rem);
  line-height: 0.98;
  letter-spacing: -0.05em;
}

.seo-example-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 18px;
  margin-top: 24px;
}

.seo-example-card {
  min-width: 0;
  overflow: hidden;
  border: 1px solid #cbd6e2;
  border-radius: 20px;
  background: #fffefa;
}

.seo-example-card video {
  display: block;
  width: 100%;
  aspect-ratio: 16 / 9;
  background: #e3edf6;
  object-fit: cover;
}

.seo-example-meta {
  display: flex;
  align-items: baseline;
  justify-content: space-between;
  gap: 12px;
  padding: 16px;
}

.seo-example-meta h3,
.seo-example-meta p {
  margin: 0;
}

.seo-example-meta p {
  margin-top: 4px;
  color: #526171;
  font-size: 0.88rem;
}

.seo-example-meta > span {
  color: #795411;
  font-size: 0.68rem;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

@media (max-width: 640px) {
  header.seo-shell {
    align-items: flex-start;
    flex-direction: column;
  }

  header.seo-shell nav {
    display: flex;
    flex-wrap: wrap;
    gap: 12px;
  }

  .seo-example-grid {
    grid-template-columns: 1fr;
  }
}